Thing Enterprises, in Bedford, Mass., has made seven Magic Eye book titles (almost 15 million of the first book are in print), the latest "Do You See What I See?" Magic Eye Christmas book, a new "Disney's Magic Eye" book, and three Magic Eye videos.Īt least three more Magic Eye books are in the works for 1995, with Garfield the Cat, Looney Tunes and Star Wars themes. "We've hit the jackpot," says Baccei, whose N.E.
But, in real life, Tom Baccei has cornered the Park Place of the stereogram market. No word yet on a 3-D version of Monopoly. "Considering that stereograms are so big this year, we thought this was it." "Every year, Milton Bradley packages an attention-grabbing press kit," says MB publicist Tracey Seigel. But this year, the company boasts dozens of eye-boggling products and cards, including a line of Star Trek and sports-related jigsaw puzzles in stereogram.īoard-game kingpin Milton Bradley also went triple vision its holiday press kits this year displayed what appeared to be a blurry red and purple design, with the words "All the Fun You Can Imagine." When eyeballed just right, the visual chaos reshapes into a clearly defined, three-dimensional MB logo that isn't imagined. Last year, Hallmark nixed marketing stereogramic thinking-of-you's, seeing it only as a passing fad. "Who can see the picture 'come to life' first seems to be becoming a competitive sport among family and friends," mentions a spokeswoman for Hallmark, the company synonymous with greetings.
#CROSS EYED STEREOGRAM HOW TO#
Now four days after Christmas, many people are probably still puzzling over just how to see the 3-D pictures encoded in the colorful and confounding patterns on neckties, calendars, even in videos. Promotional displays of stereogram books and posters have commandeered high-visibility positions in front of bookstores. No more than a publishing curiosity a year ago, Magic Eye stereograms blindsided the visual media this holiday season. The technical term for what it is these people, and lately so many others, are trying to see is a "single image random dot stereogram." In the two years since this multimillion-dollar phenomenon started straining the perceptual powers of Americans, the two-dimensional pictures that are designed to rise up virtually off the flat page into three-dimensional images when observed a certain way have come to be known as Magic Eye art. She moves the tie close again, farther again, and moans: "But how are you supposed to know what it is?"
"I guess they're okay ties even if you don't see it, aren't they?" she asks rhetorically. Other motorists watch amused until the two women drive off.Īt the downtown Woodward & Lothrop, a 29-year-old administrative assistant, shopping for Christmas presents for her boyfriend, holds a $27 Brookville Collection necktie with an complex abstract design close to her nose and slowly moves it away from her crossed eyes. Their eyes glaze over as they take turns squinting at a picture of seemingly random psychedelic patterns. As two women in a car wait for a red light to change at the intersection of East-West Highway and Connecticut Avenue, they pass something back and forth.
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